Fake life jackets cause deaths to refugees and the number of plastic waste floating in the Mediterranean has risen to dangerous levels. This is a campaign for Evian in aid of UNICEF to make lightweight, affordable ecologically friendly life jackets to save lives and the environment.
Collaboration with Harry Hobbs
Customers are directed to upcyle their bottles instead of binning them, giving UNICEF the chance to use these buoyant bottles to make life jackets.
The life jackets are light weight and cost efficient, saving NGO’s thousands of pounds while reducing Evian’s impact on the environment.