With the gender becoming less binary its time
for the beauty industry to take advantage of new
markets and lead the way in the gender debate to
ensure it is not left behind.
The new line would be gender neutral with neutral tones and fragrances. The razor which is the flag ship product of the campaign would be set at the lower of the two coloured razors making no loss as the razor is 20% cheaper to produce due to no colouring pigment being used in production.
A collaboration with Sama Al Awadhi